Cookies Policy 

Last updated: 14 April 2026  

Table of Contents 

  1. Introduction 
  1. Key definitions 
  1. How we use cookies and consent 
  1. About cookies and similar technologies 
  1. Cookie categories and purposes 
  1. First-party and third-party cookies 
  1. Cookie list / cookie table 
  1. How to manage cookie preferences (including withdrawal of consent) 
  1. Changes to this Cookies Policy 
  1. Contact us 

1. Introduction 

This website, https://bestbettingsiteadvisor.ca/ (the “Website”), is operated by Global and Beyond Technologies Limited, based in the Isle of Man at 3rd Floor, Atlantic House, 4-8 Circular Road, Douglas, IM1 1AG (“we”, “us”, or “our”). 

This Cookies Policy explains how and why we use cookies and similar technologies when you visit or use the Website. In this Cookies Policy, “you” means any visitor to the Website. 

This Cookies Policy should be read together with:  

(a) our Privacy Policy, which explains how we collect, use, disclose, and protect personal information; and 
(b) our Terms and Conditions, which govern your use of the Website. 

This Cookies Policy is provided in accordance with Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”) and, for individuals in Alberta, Alberta’s Personal Information Protection Act (“Alberta PIPA”). 

If there is a conflict between this Cookies Policy and the Privacy Policy regarding personal information, the Privacy Policy governs. 

2. Key definitions 

“Cookies” means cookies and similar technologies (for example, pixels, SDKs, local storage, and device identifiers) that store or access information on your device. 

“Strictly Necessary Cookies” (also called “Necessary Cookies”) means Cookies that are required to operate the Website, enable core functionality, and help maintain security and prevent fraud. 

“Optional Cookies” means Cookies that are not required for the Website to operate and are used for purposes such as analytics, advertising/marketing, and affiliate attribution, and that we set only with your express consent. 

“Analytics Cookies” means Optional Cookies used to understand how visitors interact with the Website and to measure and improve Website performance and content. 

“Advertising/Marketing Cookies” means Optional Cookies used to deliver, measure, and optimize advertising and to build audiences (for example, for retargeting) on third-party platforms. For clarity, this category may include affiliate attribution and conversion-tracking technologies. 

“Partner Sites” has the meaning given in our Privacy Policy. 

3. How we use cookies and consent 

Each time you visit the Website, the Website may place Cookies on your browser or device. 

We use:  

(a) Strictly Necessary Cookies. These Cookies do not require your consent and are used to operate the Website and help maintain security and prevent fraud. 

(b) Optional Cookies (including Analytics Cookies and Advertising/Marketing Cookies). We will set Optional Cookies only if you give express consent through our cookie banner/preferences tool. 

We use Cookies to: 

  • help the Website function properly; 
  • remember certain settings and preferences (where applicable); 
  • understand how visitors use the Website and improve performance and content; 
  • measure the effectiveness of our marketing (including affiliate referrals); and 
  • if you consent, personalize advertising and content and build audiences on third-party platforms. 

Cookies do not always directly identify you by name. However, information collected through Cookies may be linked to other information we hold or receive. For more information about how we handle personal information, please see our Privacy Policy. 

4. About cookies and similar technologies 

Cookies are small text files placed on your device by websites you visit. They enable a website to remember your actions and preferences for a period of time, so you do not have to re-enter them when you return or browse between pages. 

Other technologies (such as pixels, tags, SDKs, and device identifiers) may be used for similar purposes. For simplicity, we refer to all of these technologies as “Cookies.” 

Cookies can be classified by lifespan: 

  • Session Cookies are deleted when you close your browser. 
  • Persistent Cookies remain on your device for a set period (unless you delete them earlier) and help recognize your browser on return visits. 

Cookies can also be classified by who sets them: 

  • First-party Cookies are set by the Website. 
  • Third-party Cookies are set by third parties (for example, analytics, advertising, attribution, and security providers) whose tools or content are used on the Website. 

To learn more about Cookies, you can visit www.aboutcookies.org or www.allaboutcookies.org. 

5. Cookie categories and purposes 

Under PIPEDA and Alberta PIPA, meaningful consent must be based on clear disclosure of the nature and purposes of personal information collected through Cookies. Accordingly, Optional Cookies are not deployed unless you provide express consent. 

I. Strictly Necessary Cookies (no consent required) 

Strictly Necessary Cookies are essential for the effective functioning of our Website. They may be used to: 

  • enable core features (such as page navigation); 
  • maintain security and help prevent fraud; and 
  • help ensure stability and performance of the Website. 

If you set your browser to block or warn you about Strictly Necessary Cookies, some parts of the Website may not work. 

II. Optional Cookies (used only with your express consent) 

Optional Cookies are not essential for the operation of the Website. We use them only if you opt in through our cookie banner/preferences tool. 

A. Analytics Cookies 
If you consent, we may use Analytics Cookies to understand how visitors use the Website and to measure marketing performance (including affiliate referrals). Analytics Cookies may collect or generate information such as pages viewed, links clicked, scrolling activity, time spent on pages, referral URLs, approximate location derived from IP address, device/browser identifiers, and other usage data. 

Where feasible, we use aggregation and/or pseudonymization. 

We may use tools such as Google Analytics and may add, remove, or change analytics providers from time to time. 

B. Advertising/Marketing Cookies (including affiliate attribution) 
If you consent, we may use Advertising/Marketing Cookies to deliver, measure, and optimize advertising and to build audiences on third-party platforms (for example, for retargeting). This category may include affiliate attribution and conversion-tracking technologies used to understand whether traffic we refer to Partner Sites results in registrations or other conversion activity. 

These Cookies may be set by third parties through the Website (for example, Google or Meta). Their use of Cookies is governed by their own policies. 

6. First-party and third-party cookies 

Some Cookies used on the Website are first-party Cookies (set by the Website). 

Other Cookies are third-party Cookies (set by third parties whose tools or content are used on the Website). Third parties may set Cookies because: 

  • we use third-party service providers (for example, for analytics, advertising, security, and attribution); or 
  • the Website includes third-party content. 

Because we operate an affiliate marketing Website, we may use attribution and commission-tracking technologies (including through Partner Sites and/or third-party marketing, analytics, or attribution partners) to understand whether traffic we refer to Partner Sites results in registrations or other conversion activity. These technologies are Optional Cookies and will not be used unless you provide express consent. 

Information collected through third-party Cookies may be processed outside Canada. For more information, see the “Cross-border transfers” section of our Privacy Policy. 

7. Cookie list / cookie table 

The table below lists examples of Cookies that may be used on the Website. Cookie names and retention periods may vary based on configuration, your device/browser, and vendor updates. 

For the most current list of Cookies in use, including their categories and retention, please use our cookie banner/preferences tool. 

Cookie / Technology (examples) Category Purpose Typical retention (may vary) Provider 
Strictly necessary cookies (varies) Necessary Website operation, security, fraud prevention, and basic functionality Session to persistent (varies) First party and/or service providers 
Google Analytics (e.g., _ga, _gid) Optional – Analytics Understand Website usage and improve performance/content Up to 24 months (varies) Google (third party) 
Meta Pixel (e.g., _fbp) Optional – Advertising/Marketing Measure ad performance and build audiences/retargeting Up to 24 months (varies) Meta (third party) 
Google Ads / Marketing tags (varies) Optional – Advertising/Marketing Advertising measurement, conversions, frequency capping, audience building Up to 13 months (varies) Google (third party) 
Affiliate attribution / conversion tracking (varies) Optional – Advertising/Marketing Measure affiliate referrals and conversions (e.g., click IDs, conversion events) Varies Partner Sites and/or attribution providers (third party) 

8. How to manage cookie preferences (including withdrawal of consent) 

When you first visit the Website, a cookie banner will appear that allows you to accept or reject Optional Cookies, or manage preferences by category. 

You can change your choices and withdraw consent at any time using the Cookie Settings link.

Withdrawing consent applies going forward and does not affect the lawfulness of Optional Cookies used before consent was withdrawn. 

Most browsers also allow you to control Cookies through your browser settings. If you block Cookies, parts of the Website may not function properly. You can learn how to manage Cookies via your browser’s help resources, for example: 

  • Microsoft Edge 
  • Mozilla Firefox 
  • Safari 
  • Google Chrome 
  • Opera 

For instructions for other browsers, consult your browser manufacturer’s documentation. 

9. Changes to this Cookies Policy 

We may update this Cookies Policy from time to time due to technical changes, business needs, or to comply with legal or regulatory requirements. 

If we make material changes (for example, introducing new Optional Cookie purposes or categories), we will post an updated version on the Website, update the “Last updated” date above, and where required, provide additional notice and obtain consent for Optional Cookies. 

10. Contact us 

If you have questions or concerns about this Cookies Policy or our use of Cookies, contact us at: [email protected]. 

You may also contact our Privacy Officer at: [email protected].