Daily fantasy sports operator PrizePicks has announced a partnership with NBA franchise the Atlanta Hawks and their stadium, State Farm Arena.
As part of the deal, the Atlanta-based company will be able to show branding across Hawks television broadcasts and digital platforms, as well as in-arena, and will introduce a dedicated PrizePicks Party Deck inside State Farm Arena.
PrizePicks says this will serve as a hospitality area for Hawks home games, as well as for comedy shows, concerts, and other events.
PrizePicks branding will also be prominent in Hawks game-day activities, including in-game stats updates and arena presentations. According to the group, they will also be able to use images of certain Hawks players for local marketing. The partnership reportedly also includes sponsorship of Hawks AF (And Friends), the Hawks’ podcast.
“PrizePicks was born in Atlanta and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team,” said Joey Molko, PrizePicks Senior Vice President of Partnerships. “The Hawks share our obsession with bringing fans closer to the game, and we can’t wait to join them in making every game more fun to watch and to celebrate basketball culture in THE A.”