Entertainment and casino group Seneca Resorts and Casinos has extended its long-running partnership with the Buffalo Bills NFL franchise by becoming a Founding Partner of Highmark Stadium.
The deal continues the company’s role as the Official Casino of the Buffalo Bills, which has been in place for over 20 years.
As part of the new agreement, Seneca Resorts and Casinos will be able to display branding throughout the new stadium, which opened on June 23 this year, and across Bills-controlled media channels.
The partnership also includes naming rights for a 16,500 square-foot hospitality area at field level near the Bills’ sideline. According to Seneca, this will feature views of the player tunnel, access to a patio behind the team bench, and complimentary refreshments.
Seneca has also been named as the presenting sponsor of the Bills Legends Community. Former Buffalo Bills players from the Bills Legends Community will also make appearances at Seneca Resorts and Casinos properties during the term of the agreement.
The partnership was announced at Highmark Stadium during an event that was attended by representatives of the Buffalo Bills, Seneca Resorts and Casinos, and the Seneca Nation.